Eriez Expands European Market Presence with Enhanced Local Sales Coverage

CAERPHILLY, United Kingdom — Eriez, a global leader in separation technologies, has expanded its European sales network as part of a broader regional growth initiative to strengthen customer support and accelerate responsiveness across key industrial markets.

This enhanced structure enables Eriez-Europe to deliver deeper technical expertise and more direct engagement with customers. These local insights in the mining, aggregates, recycling, food, packaging, and other process sectors are essential to achieving consistent performance and reliability.

New appointments to the Area Sales Manager team include Simo Rounela (Nordic Region), Jean-Christophe (Benelux), Joerg Baldauf (Germany), and Philippe Vallouy (Spain and Portugal). They join the established Eriez-Europe sales group — Lewis Railton (South UK), Gareth McCreesh (Ireland), and Manuel Andreis (Italy) — to provide cohesive coverage across the continent.

“Europe encompasses a wide range of industries, regulatory frameworks, and operating conditions,” said Lloyd Williams, Sales Director of Eriez-Europe. “Expanding our in-region sales presence ensures customers have immediate access to knowledgeable Eriez professionals who combine local insight with the company’s global engineering resources.”

This regional framework reflects Eriez’ ongoing strategy of integrating global innovation with localised expertise. By broadening in-territory representation, the company enhances its ability to collaborate closely with customers from project concept through execution, delivering solutions that provide measurable value.

“This growth initiative is about strengthening relationships as much as expanding reach,” added John Klinge, Regional Director – EMEA Operations & Strategy. “With experienced sales managers positioned across Europe, we’re better equipped to anticipate customer needs, respond swiftly, and deliver technologies that advance efficiency and performance.”